FIFA launched a new dedicated programme and toolkit called FIFA Guardians™ for its Members Associations. This was designed to enhance child safeguarding standards within football.
VMLY&R helped FIFA to develop an engaging brand, able to provoke a sense of responsibility and make child safeguarding an imperative mission and invited HomemBala to direct and animate the videos.
Credits
Client: FIFA
Agency: VMLY&R
Creative Director: Hélder Pombinho
Project Director: Pedro Gonzalez
Designer: Bernardo Majer
Layout Design: Alexandra Mendes
Brandvoicer: Ana Pessanha
Animation: Homembala
Sound Design and Audio Post Production: Ergonoise